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Renson directs its focus at the world

Focusing on international fall trade shows

Although they have deep local roots, Renson’s focus is becoming more and more international. This is evidenced by the rapidly growing distribution network which now extends to the USA, Russia, the Middle East, Asia and even Australia. Renson emphasizes its ambition to grow from a Belgian company into a global player in ventilation, sun protection fabric and terrace covering, by means of an increasingly strong presence at many international trade shows.

"Having a presence at trade shows is an important tool for Renson in any case, in order to introduce its extensive range of products to a wide public,” says Pieter Lecluyse (marketing manager Renson). “Because though you might swear by innovation, if those new developments are not communicated to architects, specifiers and professionals, then you are no further ahead.” So the Belgian market leader continues its commitment to participate in trade shows across the borders. “Because that gives visitors the chance to see products in person and to have a more in-depth conversation about it with our staff.”

This fall Renson will be present for the first time with its own stand at Fenestrations in China and they will also be present in Dubai twice (‘Windows, Doors & Facade’ in September and ‘Big5’ in November) and in India (‘ZAK’ Mumbai - December 2016). “Renson also plans to participate in a trade show in the USA this fall,” says Pieter Lecluyse: “In Charlotte we will be participating in the IFAI Expo, where we will be looking for specific distributors for our outdoor range.” The outdoor product range is in fact often the first step towards a new international market for Renson. Pieter Lecluyse: “Terrace covering is not dependent on legislation or standards and regulations, which is very often the case for ventilation and sun protection fabric and often vary considerably from country to country.”

Also at the most important trade shows closer to home

Of course we also plan to attend many trade shows in Europe in the fall: from Rotterdam to Paris and from Vienna to Istanbul, Renson will be present at Architect@Work. At Interieur Kortrijk and Equip’baie (Paris), Renson has been present with its own stand for years. For 2017, make a note in your agenda for Bau Munich (16 to 21 January), Bouwbeurs Utrecht (6 to 10 February), Batibouw (16 to 26 February), Made Milan (8 to 11 March) and ISH Frankfurt (14 to 18 March). Renson will be present there as well to help you discover all the newest developments in the field of ventilation, sun protection fabric and terrace covering.